Ed Bott’s Microsoft Report tells us about Microsoft’s upcoming $300 million ad campaign to restore Vista’s image, tarnished by Apple’s “I’m a Mac, I’m a PC” ads and … well, user experience with Vista.
At least Microsoft isn’t totally in denial. It’s Windows Vista: Look how far we’ve come starts with the admission “we know a few of you were disappointed by your early encounter.” But a “few”? Well, admitting you have a problem is the first step of a 12 step program.
However, Vista’s issues won’t be solved by a marketing program. Microsoft has to fix the issues, and then get the word out, in that order. Service Pack 1 was a start, but certainly not the finish. James Kendrick of jkOnTheRun agrees:
“I routinely see slow resumption from sleep mode, long disk thrashing running Outlook (another Microsoft product), and even worse occasional system crashes while a system is sleeping in a dock. I am convinced that it’s going to take more than an expensive ad campaign to fix what’s wrong with Vista. Customer misconceptions can be redirected but not when they are based on fact. In the case of Vista the earth really is flat.”
I’d like to hear Microsoft’s road map to fix remaining Vista issues. In the meantime, at the network I manage, as far as Vista is concerned, to quote our Governator, hasta la Vista, baby!